Timpanogos Leverages IBM Benefits and Resources for K-12 Offering
June 1, 2009 01:00 PM
TimpTech provides software and services primarily to support teacher-directed computer-assisted education in K-12 classrooms.
Ascent runs on the IBM System i and enables teachers to create assignments, grade tests, monitor student progress and communicate with parents. TimpTech also provides a structure for teachers to share their teaching materials with peers via the Internet.
Technical Benefits Leveraged
TimpTech tests its products on IBM technology via the IBM Virtual Loaner program, through remote access to IBM systems and applications. The company president visits IBM product development sites to work with IBM experts, recently going to the IBM Raleigh, North Carolina, facility, where he had been invited to provide feedback on IBM Rational software tools and associated tools for System i. TimpTech, an avid user of open source technology, works closely with the IBM Open Technology in Education team to help improve learning and teaching by supplying software and hardware that is interoperable and available with few or no licensing restrictions.
Marketing Benefits Leveraged
With IBM, TimpTech conducted a multi-tactic campaign using a combination of IBM marketing benefits to promote its Ascent GradeBook solution. IBM helped plan and conduct a Web conference that was preceded by teleboosting to encourage leads and followed with telemarketing to generate leads. IBM covered 70 percent of campaign costs.
TimpTech used the IBM Client Events Package for its annual user conference in Orlando, Florida, with IBM assisting in the planning, providing the keynote speaker and picking up much of the cost. Through IBM ValueNet Connections, TimpTech linked with another IBM Business Partner , and the two companies responded jointly to a request for proposals from a Chicago, Illinois, area school district. IBM also produced a case study for TimpTech. The company works closely with an IBM marketing resource manager, who provides one-on-one support to navigate, understand and use IBM marketing resources.
TimpTech credits IBM teaming and benefits with providing a significant role in TimpTech achieving $1 million in business in its first year and in helping the company maintain its revenue base. The multi-tactic marketing event yielded 20 strong leads. The Virtual Loaner program enabled TimpTech to confirm its product capability. As a result of ValueNet, TimpTech and the other IBM Business Partner are being considered for a multi-million dollar project.